Work. Smile Singapore — Dec 2014

Singapore is one of the most developed countries in the world, yet one of the unhappiest (according to the media). I went about making a fun, competition-based campaign to promote smiles in a place where there isn’t many.

A smile is infectious. It knows no bounds. It isn't limited by culture, language or ethnicity. A smile is universally understood by all. Sometimes we forget that this tiny and subtle gesture can make a big difference in a time devoted to individualism. Singapore is a diverse place with many faces, but everyone shares a basic human need. We seek happiness, and it always begins with a smile. Smile-Singapore.com is the quest to find the best smile in Singapore, as voted by the public.

my inspiration

Singapore is home to some beautiful people. I enjoyed this project simply because it gave me a chance to capture a few of them.

My secret ulterior motive was of course to build up my photography portfolio - with free models.

the deals

Singapore is home to some beautiful people. I enjoyed this project simply because it gave me a chance to capture a few of them. My secret ulterior motive was of course to build up my photography portfolio - with free models. The mechanic was simple.

Go to smilesingapore.com, vote for your favourite smile; the smile with the most votes wins a brand new Canon DSLR.

method

The golden rule of photography (that I had to learn the hard way) was that you have a brief second to capture what you need before the model’s expression starts to fade as frustration washes over them - like a dark cloud of gloom that descends on a dewy meadow, consuming all that is light and good.

No, really, it sucks when it happens because you know that you’ve missed something special. But when you get it, it’s magic.

camera gear

I figured I’d better put this ridiculously expensive machine to good use. I used the Canon Mark3 and the 85Lmm f1.2 for most of the portraits.

The 85L is perhaps the shapest lens in the L-series range and boy-o-boy it sure does delivery superb results.

If you want to get in touch, say something nice or send me abuse, I welcome everything. Contact me.