Work. Nissan — Sept 2013

Nissan Global wanted to bring their new brand, and new fleet of cars into the future with a modern, touch-centric and easy to use website that inspired, engaged and educated users about the world of Nissan.

When undertaking a pitch of any kind, one of the prerequisite elements is differentiation. In other words; what can we do that the competition won't? What can we do to stand out above the rest? We decided to take a collaborative and iterative approach to the design, exploring as many avenues as possible while maintaining the new global design direction.

the homepage

For decades, Nissan has been ahead of the game in eco innovation. We wanted an online experience that showed their innovation wasn't exclusive to their manufacturing.

We wanted a highly personalized experience - a site that would remembered your browsing habits while on the website and caters carefully conspired content just for you.

second concept

Itteration number 2 was a little more interactive, with features being swipable from left to right.

Also an emphasis on the tools and utilities which have become such important parts of vehicle websites.

product page

Car websites are known for their highly complex interactions, but we wanted to take it to the next level.

I went about conceiting and designing a horizontal flip-board like experience that detailed each vehicle so that it could be used exactly as if you're flipping through a brochure.

complexity

Car websites are known for their highly complex interactions, but we wanted to take it to the next level.

I went about conceiting and designing a horizontal flip-board like experience that detailed each vehicle so that it could be used exactly as if you're flipping through a brochure.

animation

Because of the unusualness of the interface, animation and inference had to play their part.

By using subtle queues, the users eye could be directed to more content (right), as well as animated status changes on the sub navigation (left).

customisation

Highly complex interactions could be presented in real-3D space and include dynamic textures for interior customizations.

Related content pulled from YouTube and Flickr would provide another level of engagement.

mobile

User research suggested that users behaviours were quite discrepantly different when using a mobile device on the go.

Instead of making the entire site fully-responsive, we adopted the strategy of stripping all the unnecessary interactions you wouldn't normally need for mobile use, and left only the crucial content.

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